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The Elevator Pitch Isn’t Enough…It’s the “Elevator Experience”
In a recent meeting with a CEO of an organization, he referred several times to the fact that in their business, when differentiating themselves from the competition, an elevator pitch simply isn’t...
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Eight Ways to Generate Leads Using Social Media
Sales leads are the holy grail of social media marketing objectives. The potential to reach millions of people and convert them into customers is what drives companies to spend hours on end honing...
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Your Guide to Tracking Social Media Sales
Sorry if I got your hopes up, but there’s no magic formula for tracking sales generated by your social media campaign. As with more traditional marketing methods, tracking a campaign’s effectiveness...
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How to Sell Without Sounding Like a Salesman
It seems like there’s a mixed message when it comes to sales advice. On the one hand, we talk about creating effective calls to action, but at the same time, we’re supposed to avoid coming across...
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Social Media for the Trades: 5 Ways Realtors Can Benefit From Social Media
Is there any profession more highly dependent on networking than a realtor’s? As a realtor, the more people you’re connected to, the better chance you have to find a match between home-buyer and...
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How to Create a Call to Action That Works
Successful social selling depends greatly on your ability to write effective calls to action. A call to action is a statement that tells (notice I didn’t use the word “asks”) people what you want them...
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6 Tips for Generating Leads on LinkedIn
Of all the social networks you could use for marketing, LinkedIn is the most inherently business-oriented. What I mean by that is, it’s features are clearly meant for business development, it tends to...
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Sales Ready Social Messaging
If you’ve been following some of the developments in sales methodology, you’ve likely seen the concept of the Challenger Sale as detailed in the most popular sales book of 2012, The Challenger Sale:...
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